I interned at Nike as the global communications intern during the summer of 2016. While at Nike I was able to work on a number of projects. To begin, I helped create the Magista 2 launch guest list information packet. During the European Cup, Nike launched their Magista 2 and had a diverse guest list. I was responsible for curating the information packet that went to all Nike employees working the event. The packet allowed each employee to get a brief background on the guests, what their current profession(s) were, and how Nike could make their experience at the launch a great one.
I also helped with the KD9 shoe launch. During this launch, I was responsible for helping with product and making sure each media member had the correct sizing for the product Nike provided during the event. I also designed an on-court workout that Shaka Smart, the head coach at the University of Texas, put the media through as they wore the KD9 shoes.
I wrote two press releases. The first was a press release about the Nike Football Elite Pack, which introduced a new colorway to all of Nike’s most popular soccer boots. The second was about the Nike Hypervenom WR250, created to celebrate Nike’s signature athlete, Wayne Rooney. Rooney became his club’s leading scorer with his 250th goal and had become England’s all-time leading scorer with 50 goals the previous fall.
Finally, I helped to create the “Nike FlyEase: The Story Continues,” video. During this project, I scoured the Internet collecting user-generated content related to Nike’s Flyease technology. Flyease has changed the lives of many who are disabled and/or unable to easily tie their shoes. This technology has given them the freedom that many of us take for granted. While it all started with one idea and one shoe, Nike continued to listen to the voice of their athletes and made improvements. Those improvements led to the expansion of the Flyease line from solely basketball shoes to running shoes and women’s sizing as well. The video can be found below.
ESPN’s Around the Horn
I interned at ESPN’s Around the Horn (ATH) in DC during the summer of 2015. While there, I was a production intern and my main job was to pull video from ESPN servers, edited clips to fit Tony Reali’s scripts for the show, and research many of the topics that were discussed on the show. Much of my research was given to the panelists, providing them with statistics and information to support their arguments during the show. To add, I edited clips for Behind the Horn and The Weekend Review, which were both supplementary content housed on the ATH YouTube page.
From time-to-time I would pitch ideas for the show and on some of my best days, my ideas would make it on air. During my time working at ATH I learned what it really takes to create 30-minutes of quality television and all things production. I also learned how to edit on Final Cut Pro and how to conduct myself professionally in a high pace work environment.
During the fall of 2016 I worked with Huddle Radio as a producer for their podcast, Inside the Huddle. Here former college football players, and often ex-NFL members, would give their opinions on the previous week’s games, as well as upcoming match-ups for a particular conference. I would receive the audio every week and edit each conference’s podcast.
I interned with WINA Radio during the spring of 2016 to create a one minute radio segment each week. The segment was called the Cavalier Minute. To create this content I would interview UVA student athletes and then script, edit and package a one minute human interest story that would air on WINA radio.