Beauty Counter: Not All Skincare is Created Equal

If your skin is an organ, the largest organ, why don’t you pay attention to what you put on it? This is a question I had to ask myself early last year because, in my mind, things weren’t adding up. I worked out, I thought carefully about the things I put in my body, but what I put on my body… for some reason, that didn’t matter so much. On my list of priorities, it was at the bottom, and by the time the colder months rolled around, I could really see that my skin wasn’t a fan of what I’d been doing. Dull, dry, and in some cases flaky (I know… gross) I knew something had to change.

Recently, I’ve spent a lot of time learning about and investing in skincare products not only for my body but skincare for my face as well. While I’m still piecing together my “perfect” skincare routine, I do know that Beauty Counter has played a big role in keeping my skin in a much healthier state than in the past.

What is Beauty Counter?

Before I go any further, I’m sure you’re wondering what Beauty Counter is. It’s “a company devoted to progress [by providing] empowering information about ways we can all make the world healthier, along with safer products [we] can trust.”

So to put it simply, they like to cut out all of the BS and give you natural skincare and makeup products that work and are safe… what a concept!

I know, it might be shocking to hear that all skincare companies don’t have your best interest in mind, but that’s just a fact of life. Companies are trying to make money, so if you’re not asking the right questions you’re not going to get the right answers.

If you’ve been looking for a company and products that do it the right way or are just interested in the idea of safer skincare and makeup products, then continue reading.

I got a chance to test out a few of Beauty Counter’s products so that I could review them honestly and give you guys some insight into which products might work for you. I have to say, I was quite impressed with the products I tried. I’m a girl who sticks to a modified (think 4-5 steps instead of 10) version of the K-beauty skincare routine. (Here’s an article talking about the 10 step K-Beauty Routine.) With that said, I found that many Beauty Counter products fit into my routine seamlessly and are products that I would purchase myself.

Oil Cleanser

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If you pay any attention to skincare blogs, YouTube videos, or have taken a step into Sephora or Ulta recently, then you’ve seen or heard of these. They come in many forms, but the most popular ones these days have been the solid oil cleansers that you rub between your finger to soften and then on to your face to remove all makeup and other impurities.

For those who may be hearing this for the first time and have an aversion to oil because you already have oily skin, don’t worry. Contrary to what you may believe if you use these kinds of products, your skin won’t become even more greasy (given that you wash it off thoroughly and follow up with a water-based cleanser).

There are major benefits to using oil based cleansers. First, it really does clean your face. If you have makeup on, it all melts away. But as someone who wears makeup every blue moon, I always thought it would be pointless to add to my routine. I was wrong! My skin has never felt softer and more hydrated in my life.

Day Cream

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While I liked this product, I couldn’t really tell the difference of what it was doing to my skin over time. My skin generally does better with jelly-like moisturizers and in the really cold months, heavy ones. If your skin is sensitive and oily, I feel like you would really enjoy this moisturizer. It’s light, so light you can’t really feel it on your skin, which is always a plus. Though it didn’t really work for me, I have no doubt that It’ll work for some of you so definitely give it a try.

Night Cream and Eye Cream

These are two separate products, but I thought I would talk about them together because my conclusion for each was the same; I really liked them! I had never used a night cream or an eye cream before, but I liked them so much, I made them both a part of my day and night routines. Both lotions are thick and rich, (the night cream was the thicker of the two) which is exactly what my skin needs this time of year. I know many of you can relate when I say dry skin is a major issue during the colder months. If that’s the case for you, you’ll really enjoy these products, especially if you use them in conjunction with the cleansing balm at night. The creaminess of the night cream will speak for itself, but the eye cream despite my preconceived notions really made a difference as well. I was one of those people who never really believed in eye creams, but after trying this one, I could really tell the difference it was making. I definitely enjoyed the extra hydration and plumpness under eyes, and it really brightened up my face overall.

Plumping Mask #2

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As a face mask junkie, I found this mask to be quite interesting. It’s a pink mask when in liquid form, but turns white as it drys on your face. I left mine on for 10 minutes and washed it off with warm water. It left my skin feeling clean and my pores smaller time-and-time again. This is expected due to the clay used in the mask, but it’s not uncommon to feel dried out after using clay masks. With this mask, in particular, that was not a problem. My face felt quite hydrated, and of course, I followed up with the night cream which added even more moisture to my skin.

Overall, I was quite impressed with Beauty Counter. I think they do a good job of keeping things natural but also making sure they still work. Often times, natural beauty brands have natural and organic products, but they simply don’t get the job done. That was not true for Beauty Counter.

While I don’t think I would invest in every product I’ve discussed, the products I would continue to purchase are the night cream and the cleansing balm. They left my skin feeling SO hydrated. But keep in mind that just because that’s my opinion, that doesn’t have to be yours. We all have different skin types and what works for me might not work for you.

So if you’re curious you should definitely check them out for yourself. You can view and purchase any and all Beauty Counter products here. My friend Anna McClung is a Beauty Counter consultant and will take care of all of your orders. She was kind enough to offer free shipping if you order before March 26th using the code Sydney’s social. But even if you happen to read this post after the 26th, you should still check it out.

If you have any questions about the products, how to become a preferred customer (it’s a $30 upfront fee, but you get free products and 15% credit after you’re approved), or a consultant you can contact Anna directly on Instagram (@annam37) or by email at

Again, guys, you should care just as much about what you put on your body as what you put in it. There are always healthier alternatives, you just have to seek them out. This is just one of the health alternatives I found and I wanted to share it with you all.

Comment below what products you want to try, or products that you’ve tried already. I’d love to hear your opinions.

Until next time, get up, get moving, and live your best life!



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